Our Team

At Shay Brown Events our passion is planning and design. We produce local, destination weddings  and social events throughout the South East. Our clients experience Wedding Planning that is unique and exclusive to all of our full-service experience packages. We create Weddings and Events that are original and unique making sure to focus on exquisite attention to detail. We are proud to have one of the most experienced wedding planning teams in the Southeast with 19 years of experience. Our design is the fundamental approach to creating your wedding and event. Our emphasis with each wedding and event is getting to know you as an individual so that we can capture the essence of your vision. We work with our clients because they believe in what we do and trust our vision for their special day! You become family to the Shay Brown Events Team. It is an honor to be trusted with your special day and every moment and detail will be captured for you. We love what we do and this is our full-time job – working for you and creating memories that last a lifetime.

Shay Brown Events has been in the Wedding Planning Industry for 19 years and while we serve the Southeast and Destination Clients. We are situated in the beautiful mountains of Asheville North Carolina. For us,  this is centrally located and enables us to reach everyone in the Southeast with ease. We work in Nashville TN, Savannah GA, Greenville SC, Charlotte NC, Bald Head Island NC just to name a few areas we frequent. Basically, if you can dream it, we can create it! We look forward to hearing from you.

Creative Visionary ~ Wedding Planner 

There’s only one way to say this. (The polite, Southern way. Obviously.) I can design my BE-hind off ya’ll! It’s true. Give me your boring dining halls, convention centers, your elegant (but sterile) ballrooms, music halls, warehouses, and your lackluster backyards. I’ll transform every one of them into a magical space that feels exactly how you wanted but Better, even that what you imagined.

Great design is two-fold. You must be able to see the grand vision of empty space, while simultaneously zooming way in, to the tiniest detail. Then there are the flowers. My OTHER favorite thing to do! I’ve designed cozy, intimate ceremonies and elaborate, 800-guest blowouts. I’ve styled magazine shoots, hotel openings, and coordinated more weddings than I can count, ya’ll. I have been at this for 18 years...

When I design something, it becomes intensely personal to me. From the moment, we have our first meeting to the finished product. When I take on a project, I pour every bit of my love, talent, and commitment into it and the result shows in your finished product. Am I intense? Yes. Do I settle for anything less than perfection? Nope. Would YOU settle for anything less when it comes to your wedding? Didn’t think so. Therefore, I do what I love… you become family and it is a partnership for both our team and you as a client. This is why I ask so many questions… ha

We currently have the blessing to manage the following venues:  The Asheville Masonic Temple, Franny's Farm, The Horse Shoe Farm, and the Asheville Art Museum.  We would love to share these amazing and very special venues with you and give you a tour. 

Who am I when I am not designing rooms and planning events? Well here is a little about my life, when I am not planning yours ~ you will find me here… with my #furbabies, Eastwood, Noble, Max, Onyx, and Addy. My lil’ niece Beatrice and the newest addition Oscar.  My Family, they are the most important part of my life. Then there is Wine. Brunch. Travel – wish list Greece in 2019. Rivers & Oceans. Gourmet Chef Tours it is true I am one of those foodie types...

Here is a little about me and I look forward to hearing more about you!

Amy Wood
The Horse Shoe Farm Manager & Wedding Planner

Chief of Perfection & Pretty Things

I am simultaneously thrilled by Excel spreadsheets and peonies. Is there really any other calling for such a gal? My love of planning (and pretty things) traces back to my grandmother. I was born in her house and am bound to her in a special way. She taught me hospitality, graciousness, and the love of flowers. Today, I wear the wedding ring she wore for over 60 years. When I make my final table inspections, perfecting place settings and floral arrangements, making sure everything is just right, she’s with me.

My early work involved non-profit event planning and retreat counseling. In those roles I perfected the 5 P’s: “Prior planning prevents poor performance.” Of course, then there’s the flipside — “We plan and God laughs.” As an event manager for Shay Brown Events, you have to be master of both. Some events unfold like a lazy summer river, while others are ready to overflow the bank. Through it all, I am the watchful guardian on the sides ready to attend to the need before it even manifests.

A wedding is one of the most special, joyous days that will occur in a couple’s lifetime — but it can also generate some intensely stressful moments, both for the couple and their family. Throughout the day (and the days leading up to the day) my role shifts from coordinating to counseling to budgeting to designing to cheerleading, and back again. Just as every couple is unique, every wedding a carries unique set of joys and challenges. My role is to handle every detail with heart, and attend to the soul of the marriage. My work at SBE allows me to spend time with the prettiest thing of all: love.

Other things I love (besides Excel spreadsheets and peonies): flowers of any type, flowering trees of any type, gardening, walking in the woods, swimming in rivers lakes and oceans, my kitty-cats, amazing vistas, quiet calm and peace wherever I can find it!

Annalise Patel
Wedding Associate

Hi everyone! I’m Annalise Patete and I’m so thrilled to be a part of the SBE Team! I grew up here in Asheville, so I get to spend my summers at home in the mountains. Currently, I study business administration and minor in studio art at the University of North Carolina at Chapel Hill. I’m interested in marketing especially because it combines both the creative and analytic sides of the business to help solve problems.

My parents are both artists, so creating beautiful things was a huge part of my childhood. I particularly love working behind the scenes to ensure that everything works seamlessly. In high school, I was the stage manager for our school musicals, a role similar to wedding planning in some ways; then throughout my summers in college, I’ve had the opportunity to plan four weddings on my own. I still have a lot to learn, and I’m excited to work alongside these ladies to plan your perfect day! 

Taylor Lankford
Asheville Masonic Temple Manager & Wedding Planner

Hi y’all! My name is Taylor Lankford and I am the Office Manager of the Asheville Masonic Temple and a Wedding Associate for Shay Brown Events. I am originally from Greensboro, NC but graduated from Western Carolina University with a degree in Hospitality and Tourism in May of 2016 and decided I couldn’t leave these beautiful mountains.

I have always loved planning and organizing things even at a very young age. I would plan tea parties to school dances to even my own wedding (when I was 5). In figuring out what I wanted to pursue in college, I reached back to the childhood memories and things I excelled at and it led me into event management.

Luz Heilman  Wedding Associate

Hello everyone! My name is Luz Heilman and I’m from Mooresville, NC, a town north of Charlotte. I graduated from Mars Hill University with a degree in Apparel and Interior Merchandising with minors in Business and Spanish. Throughout my education, I also found a love for graphic design and visuals. As you can tell, I like to do a little bit of everything.
I’ve always enjoyed trying new things and finding new ways to creatively express myself. With whichever project I was able to get my hands on, my favorite part was seeing the outcome. No matter the hours that it took to get it to that point of completion, the outcome was always worth it! I’m excited to be back in the mountains working on different events and help making
ideas come to life.

Kayla Ellerbe
Wedding Associate

Hey everyone! My name is Kayla Ellerbe and I am from this tiny town near Fayetteville called St Pauls. I will be graduating from Montreat College in May 2019 and couldn’t be more excited! I am studying Business Administration with a concentration in Management. I love helping people and being able to make a difference in any way that I can.

In high school, I was a member of my school’s Student Government where we held several events a year. I really enjoyed being able to work on these events and seeing all that went into them from the initial planning stages all the way through to the final production. I came to Shay Brown Events because I was interested in once again seeing the planning and execution of events. I am so glad that I did because on top of being able to work events again, I am able to help people by doing so.

Haley Goforth
Franny's Farm Manager & Wedding Planner

My name is Haley Goforth, and I am from Marion, North Carolina, a small town about 40 minutes from Asheville. I attend Western Carolina University where I study Hospitality and Tourism, with a minor in Art. In my free time, I enjoy spending time with my family and new Fiancé, traveling, pinning on Pinterest, antiquing, and watching Clemson Football.

Growing up I took part in setting up for many weddings and events for my church, in our community, and for family get-togethers. At home, I was always the one setting the tables and making name cards for every guest during the holidays. I have always taken interest in event planning but never thought of it as a possible career until my third year in college. I previously wanted to become an interior designer but realized it wasn’t exactly the right fit for me. I am a lover of all things pretty and weddings seemed to be right up my alley. While completing my internship here at Shay Brown Events I have already experienced many types of weddings and events that have been so helpful in strengthening my knowledge in organizational and creative skills that will be crucial to become a successful event planner I someday hope to be. My future plans are to someday own and run a venue, learn to play the ukulele and master Calligraphy.